aBOUT ME

i am a fresh graduate Marketing Management student with 3.71 GPA from Universitas Sumatera Utara. Focusing on leveraging knowledge of marketing strategy and digital marketing. Experienced as a marketing executive intern for 6 months learning how to develop marketing innovation, creating promotional content, and organizing exhibitions and promotional events to improve customer engagement. Operates well in both individual and team and quickly adapt to industry transformation.

SKILL

Microsoft Office

SMARTPLS

Social Media Marketing

Negotiation

Critical & Analytical Thinking

Fast Learner

Marketing Executive Intern

PT. Pegadaian

Job Description

• Help planning and execution of special events, community engagement efforts, social media management
• Contributing ideas to marketing campaigns

• Conducting research and analysing data to identify and define audiences
  
• Compiling, distributing and presenting ideas, information and strategies
  

KPI

• Planned and executed "GEN-Z Investment" webinar, reaching over 50 students and building brand awareness about Pegadaian investment products.
• Planned and executed Pegadaian trade show at the KIM Investment EXPO 2021
• Managed the "Gadai Experience" project done by 100+ people to increase customer experience.
• Created content for social media platforms to marketing campaigns
• Negotiate with prospective “Duta Pegadaian Kanwil I” and reached collaboration agreement

GEN-Z INVESTMENT

WEBINAR

KIM INVESTMENT

EXPO 2021

END YEAR

GOLD FAIR 2021

COACHING & MENTORING

MARKETING TEAM DJKN COLLABORATION

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kpi

• Created content for Instagram platforms that raised public awareness about the PTSL (Pendaftaran Tanah Sistematis Lengkap) program
• Serving 130 applicants for the land certificate program for 6 months
• Implementation of public relations affairs and information services regarding the registration of land certificates
• Researched case law to support the development of legal documents such as land certification

Job Description

• Serve the registration of public land certificates
• Analyze the validity of the land certificate before registering the land certificate

• Conducting research on the transfer of ownership of land documents according to the law
• Conducting marketing campaign to encourage people to make land certificates
  

Government Intern

Kantor Pertanahan

Kota Medan

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Editing video documentation of PTSL program counseling Published on Instagram @kantahkotamedan

Study Independent

GNIK - Kampus Merdeka

Digital Human Resources

• Soft skills:

Self-efficacy, problem solving & decision making, cross-cultural collaboration, critical & creative thinking, adaptability, service orientation, emotional intelligence, and design thinking.

• Hard Skills:

HR Staff, HR Supervisor, Recruitment & Selection Spv.

• Study the 11 Human Resource Management competency units in accordance with the SKKNI, which consists of

Compiling a remuneration system, compiling standard operating procedures, carrying out the recruitment process, carrying out the selection process, making job offers to prospective workers, making work agreements, compiling learning and development needs, compiling job descriptions, administering wages, administering social security, and administering human resource management policies.

About The Program

This course explains how to achieve financial well-being through the implementation of financial and online shopping behavior for the young generation. Good financial means behavior in doing investment. Meanwhile shopping behavior means behavior in doing shopping, particularly online shopping. It will lead the young generation to improve their financial well-being. In this regard, the program also discusses personality which is a field of psychology that is related to behavior. Thus, this program provides students with understanding of financial management, marketing through online shopping, behavioral finance, blockchain, marketing science and personality. This program conducted virtually for two weeks by inviting international lecturers from Indonesia, Malaysia, Qatar, Abu Dhabi, Dubai and Riyadh. The student participants come across from Indonesia, Malaysia, Karachi, Turkey, India, Qatar, Dubai, Abu Dhabi, Japan,America, Australia, etc. This program is also promoting the culture, tourist attraction and cuisine of Indonesia.

Source : https://manajemen.usu.ac.id/index.php/akademik/info-akademik/summer-course

Committee

International Summer Course

Universitas Sumatera Utara

August 2022

Fulltime - Online

https://www.linkedin.com/in/ester-alaya-simanullang-832b07203/

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Contact

Call

+62882016429561

Mail

esteralaya4@gmail.com

Address

esteralaya4@gmail.com

Address

Jl. Kawat III Lk. 18 Medan, Sumatera Utara

LinkedIn

https://www.linkedin.com/in/ester-alaya-simanullang-832b07203/